Based in Melbourne, Australia, Moto Femmes is an online store specialising in urban style motorcycle gear, clothing and accessories for ‘Women Who Ride’. Established in 2015, we worked together to develop the brand identity, and the look and feel of the store. In 2018, we revisited this project; having seen how the business had naturally grown and developed, we felt the style no longer communicated the right tone for the store. We’re currenty in the process of implementing the rebrand.
Original Logo vs Revised Logo
Brand Type | Hand Drawn Type 
Logo Variants
Online Store
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