Rockstar and Pepsico Spain teamed up with Doritos for the flavour battle promotion/competition. Both Doritos and Rockstar created two new flavours A & B for consumers to chose their favourite. In scanning the QR code, they chose their favourite and enter to win a cash prize. The winning flavour is then produced officially. The A and B flavour designs for both Rockstar and Doritos followed the same design.
On-can promo artwork | Product shots
C. Director: Zach Abell | Snr Designer: Tim Powell
Client: Rockstar | Pepsico ES | Doritos
Adobe CC Photoshop, Illustrator | Cinema 4D