In conjunction with the launch of the new FREEZE line in the UK and Europe, we worked with AGBarr UK and Pepsico Germany to develop key visuals to work across POS and advertising. Below are some examples of the displays for Germany and ASDA in the UK.
The key insight was to focus on the product key driver and the product range name FREEZE. The product has a menthol ingredient that gives a cooling sensation to the mouth after drinking. Without trying to over complicate the concept ice was the obvious choice as it represents both ‘freeze’ and is refreshing.
POS | FSDU Display Germany | 1.3m Display ASDA UK
C. Director: Zach Abell | Snr Designer: Tim Powell
Clients: Rockstar | Pepsico Germany | A.G.Barr UK
Adobe CC Photoshop, Illustrator | Cinema 4D