We launched Ginger Beer in Australia, and developed it for the RTD alcohol market in Canada. The challenge was to represent the new flavour in an exciting way and best reflected the brand, remaining consistent to the other products in the Rockstar Range. We felt a gold can with exotic cues in the background pattern was the best way to do this.
Label Design | Product shots
C. Director: Zach Abell | Snr Designer: Tim Powell
Adobe CC Photoshop, Illustrator | Cinema 4D