Tasked as a team to develop a new Organic Rockstar drink. The key communication and visuals needed to reflect Organic and Natural ingredients. In designing the logo we chose a bold clean font, with leaves in the O to reinforce the natural idea and keep the product looking fresh and modern. The product colours are related to flavour and also to enhance to the Organic/Natural feel of the product, the wood grain pattern in the background was also chosen for this purpose.
Logo | Label Design | Product shots
C. Director: Zach Abell | Snr Designer: Tim Powell | Rockstar US Team
Adobe CC Photoshop, Illustrator | Cinema 4D