To Launch the UK Energy waters we created ads and POS for trade and retail outlets. The key visual has a simple clean design focusing on water and flavour cues. Having the cans falling into water with flavour related fruit pieces falling around them helping to covey a fresh fruit flavoured water product. The water bubbles, are coloured to highlight the water flavour. The blue to darker blue fade is taken from the berry flavour can, but also reinforces water, as a deep diving/swimming pool/ocean gets darker blue the deeper you go.
POS | ASDA Displays | Poster | Standee | Wobbler
C. Director: Zach Abell | Snr Designer: Tim Powell
Client: Rockstar | A.G.Barr UK
Adobe CC Photoshop, Illustrator | Cinema 4D