Rockstar Australia (Frucor) asked us to develop the artwork for the WIN A TRIP TO HAWAII on can promotion. The challenge for this project was visually communicating the competition in a way that made it pop, delivered the mechanic, but use minimal space on the face of the can, and make it work across a five flavour range.
On-can promotion artwork | Product shots
C. Director: Zach Abell | Snr Designer: Tim Powell
Client: Rockstar | Frucor AU/NZ
Adobe CC Photoshop, Illustrator | Cinema 4D