Rockstar UK teamed up with Snowboxx Festival Avoriaz, France to promote the launch of the Freeze products and festival. A competition to WIN A VIP TRIP TO SNOWBOXX ran through retail displays in UK ASDA stores. To visually communicate the promotion we blended Rockstar Athletes with the etheric festival imagery (mountains and festival crowd/performers) and branding.
POS | Dumpbin | 1.3m Display | Artwork | Elements
C. Director: Zach Abell | Snr Designer: Tim Powell
Client: Rockstar | A.G.Barr UK | Snowboxx
Adobe CC Photoshop, Illustrator | Cinema 4D