Originally created for PepsiCo’s AMP Energy and Adrenaline Rush internal promotional material. When we launched Xdurance to the European market we adapted the key visual for all advertising and marketing. It worked perfectly for this product as Rockstar Xdurance is a 'sports' energy drink, being lightly carbonated and containing electrolytes. We used chemical/atom bonds, electricity and athletes to show the sports science and performance energy. Adverts were run in Nuts magazine and POS run in trade and retail outlets.
Key Visual for Advertising, POS, Internal Marketing Material
C. Director: Zach Abell | Snr Designer: Tim Powell
Clients: Rockstar | A.G.Barr | Pepsico EU
Adobe CC Photoshop, Illustrator