A selection of Rockstar Energy projects 2010 - 2022
STARFIELD x ROCKSTAR: BRAND PARTNERSHIP CONCEPT DEVELOPMENT
Client: Rockstar Energy Drink, PepsiCo, Starfield (Bethesda), XBOX
Creative Director: Zachary Abell
This was one of my last projects with Rockstar, designing layout concepts for the Starfield game and Rockstar Energy partnership. The designs needed to adaptable across multiple flavours. Below are some of the final designs and the ink breakdowns in the key art for the different flavours.
ROCKSTAR PUNCHED WINTER LIMITED EDITION
Client: Rockstar Energy Drink, PepsiCo Global
Creative Director: Zachary Abell
In 2020 & 2021 we developed these seasonal limited edition cans for PepsiCo Germany. The theme was FIRE & ICE. The designs below are the 2021 versions following the PepsiCo rebrand. The artwork attached shows the key art colour breakdown.
2010 - 2020
NEW PRODUCT INNOVATION
Client: Rockstar Energy Drink, PepsiCo, AGBarr, Frucor Suntory
Creative Director: Zachary Abell
The images below show a selection of the new product innovation I worked on with Rockstar between 2010 and 2020, distributed internationally. Many of them are still in market today, and were very successful, competing with Monster and Red Bull in the top 10 best sellers in the market. The FirstStart products were Tesco’s fastest selling New Product Development at the time they were launched.
BRAND PARTNERSHIPS
Client: Rockstar Energy Drink, PepsiCo, AGBarr
Creative Director: Zachary Abell
Below is a selection of more recent brand partnership projects from 2018-2020 that were launched across the UK, EU and Australia.
LAUNCH ACTIVATIONS
Client: Rockstar Energy Drink, PepsiCo, AGBarr, Frucor Suntory
Creative Director: Zachary Abell
A couple of Launch Activation projects, Key Visuals, Displays and Micro-sites.
PRODUCTION
Client: Rockstar Energy Drink, PepsiCo, AGBarr
Creative Director: Zachary Abell
A big part of my role was working with the production and printer teams, to ensure best quality was produced and deadlines were met. This meant setting and approving final art, selecting and approving inks, attending proofing and production runs and approving production and production standards.
XD Power colour proofing in the UK and Germany
Colour and registration approval for setting printing and production standards