New Product design
Creative development of on-pack designs and launch activation key visuals.
Clients: Rockstar Energy Drink (PepsiCo Global)
Creative Director: Zach Abell
During the early stages of the PepsiCo Rockstar Energy Drink takeover one of the big projects we were tasked with was to develop a new Sugar Free range called Rockstar Refresh Energy Drink. My role as Lead Designer/ Art Director, was to design and develop label artwork concepts, that worked across an entire range of flavours. Apply the concept designs to 3d mock-ups for feedback or approval. Once approved, I developed the master print files to be sent to production for global distribution. I was also tasked with designing the launch activation key visuals to be used as a guide by the international markets.
In market real life application
Disclaimer - The images and videos above are to show the products in market only, I didn’t create them.