Call of Duty War Zone x Rockstar Energy Drink
International Brand Partnership: Packaging and Key Visual Design
Client: Rockstar Energy Drink (PepsiCo), Call of Duty (Activision)
Creative Director: Zach Abell
In 2021 Rockstar Energy Drink partnered with Call of Duty to promote the new War Zone game. This was our first partnership with the new product design. My role as Lead Designer, Art Director was to develop layout concepts and mock-ups for approval, across multiple flavours, setting masters for production across international markets. The role also required me to develop launch activation key visuals for the markets to use as guides.
Packaging Design
Disclaimer: the two images above are used only to provide real life in market application, I didn’t create them
