New Product Design

Design & development of the Rockstar Energy + Hemp Range

Clients: Rockstar Energy Drink, PepsiCo
Creative Director: Zach Abell

Around the time of the CBD boom, Rockstar wanted to create a CBD or Hemp Seed related energy product. We started developing concepts in 2019. My role as Lead Designer/ Art Director was to develop packing design concepts and mock-ups for approval, set the final art, and work with the production and printer teams to develop inks and proof tests to ensure the best quality product reaches the market. PepsiCo bought Rockstar in 2020 , we redesigned the labels inline with the new brand and product layout. My role was develop the new design concepts and mock-ups, and set the final master files to be sent to PepsiCo production team to be produced. The Rockstar Energy + Hemp cans launched in Germany in 2021.